Founded in 2017 by two boss babes and adventurers


Willow Decor Co. is managed by cousins, Nicole Curtis and Jacalyn Beales, with a focus on styling unique and events, adding the perfect touch to those unforgettable moments. Behind everything we do is the commitment to providing our clients with bespoke services which make their events come to life. We work with event planners, designers, independent creatives, home staging brands, photographers, and individuals seeking one-of-a-kind event styling.


Nicole Curtis

Founder & Creative Director

A creative soul hailing from Hamilton, Ontario, Nicole's passion for event planning and design inspired her to create a brand all her own, founded alongside cousin and adventure pal, Jacalyn. Having specialized in Early Childhood Education and Autism & Behavioural Science, Nicole's love for organizing stunning events, paired with her passion for personal growth, soon led her to study Event + Wedding Planning & Decor Design. At the heart of her inspiration behind Willow is the desire to help others, especially through those life-changing, unforgettable moments. When she's not busy running Willow Decor Co. as the brand's Creative Director, Nicole can be found scouting the best craft beer in the city, reading a good book, and seeking her next best adventure. 

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Jacalyn Beales

Founder & Director of Marketing

Born and raised in the hipster-friendly city of Hamilton, Ontario, Jacalyn founded Willow Decor Co. alongside cousin and travel buddy, Nicole, as a creative outlet for their shared passion for vintage finds and unique decor. After several year's spent studying Classics, she found her passion in publishing and digital marketing, working with major brands across both Canada and the United States. Jacalyn has spent the last five years writing for various magazines, with a focus on sustainable living and conservation. When she's not busy running Willow Decor Co. as the brand's Director of Marketing, you'll find Jacalyn chasing trails, hiking towards a mountain, collecting tattoos, and grabbing a craft beer with friends.